Basic Economic Analysis, Resources: Human Resources, Natural Resources, Time and Environment.
Production or Value-addition to Resources. Allocation of Resources. A Theory of Human Motivation and
the Hierarchy of Needs. Competitive Systems vs PatronageSystems. Federal System vs Unitary System,
Capitalism vs Socialism. Political and Cultural factors. Controllable and Uncontrollable Factors. Institutions:
Family, Government, Public and Private Enterprises, Educational Institutions, Religious Institutions and NGOs, e. t. c. Factors of Production. The Production Possibilities Frontier. The Problem of Exchange, Demand and Supply. Markets. Price. Interest Rate. Exchange Rate. Equilibrium. Savings and Investment. Fiscal and Monetary Policies. Tax. Debt. GDP. Recession and Depression.
Communication, with special reference to telephone and other electronic devices; essentials of logic; drafting and review of letters, petitions, proposals and agreements for grants, loans and contracts; the conduct of meetings – physical and virtual.
Customer service and relationship management, with special reference to techniques for fostering customer loyalty and recruitment of prospects as against blind pursuit of short-term profit.
Financial management, with special reference to the essentials of profit planning; the trading, profit and loss accounts; the balance sheet; equity and debt mix; tax matters; sources and procedures for commercial loans and concessionary loans from financial institutions as well as grants from state and international agencies; isolation of business from personal cashflows; equity investment and fixed income investment.
Marketing management, with special reference to the basics of demand and supply, market survey, market research and data management.
Technology in commerce and industry, with special reference to the website, virtual warehousing, online payment; home delivery; YouTube and Facebook facilities.
Laws, regulations and public policies affecting business, with special reference to the Companies and Allied Matters Act, tax laws; national budget, monetary and fiscal policies and international organizations and treaties as well as the requisite sense of anticipation and adaptation to them.
Good governance, with special reference to the Board and Management of incorporated entities; filing of returns; company policy and personnel matters.
